Segments

Sending a blanket message to users or putting all your users into one bucket is old school. Know your users better and divide them into more specific groups based on their location, what kind of device they use, age group or their interests.

 Segment help you do this with ease. Our platform by default gives you 2 segments that is based on the device you use.

  1. iOS

  1. Android

The other option we provide are the location-segments and beacon-segments.

Location-segments: create a segment based on the user’s location and set a radius. Publish the content to all the users only this set radius. This is a very powerful tool when you want to do a targeted marketing. By bother users who are mile/kms away with information that is not relevant to them.

Beacon-segments: How do you inform user who is buying a TV in your store, that there is an offer on the Home theatre that goes best with the TV you are currently looking at. Yes, your marketing can be as specific as you want it to be. Imagine you visit an art museum and your earpiece is giving you information only about the painting you are looking at. All this can be seamlessly achieved with the help of beacons. Use our platform to create a beacon segments and attach content to this beacon and only the user who come under this beacon range get that information.

How do we create segments in our platform?

  1. Authenticate to our platform using our authenticate Api. (link to authenticate api)

  2. Create segment using or api or our platform frontend

Create Beacon segment

POST https://live.mobiddiction.com/api/segment
Content-Type: application/json
Payload:
{
   "name":"Test",
   "beacon":{
      "uuid":"fda50693-a4e2-4fb1-afcf-c6eb07647825",
      "lat":13.0482176,
      "lon":77.66015999999999,
      "minorId":"45678",
      "majorId":"34567",
      "active":true
   },
   "proximity":"UNKNOWN",
   "os":"iOS",
   "active":true
}

Create a Geo-segemnt

POST https://live.mobiddiction.com/api/segment
Content-Type: application/json
Payload:
{
   "name":"Geo-fence ",
   "radius":1000,
   "location":{
      "name":"Sydney NSW, Australia",
      "lat":-33.8688197,
      "lon":151.2092955
   },
   "os":"both",
   "active":true
}

3. When you publish a content or push notification attach these segments to this.